Scroll down the feed of your favorite social media platform, and we bet you’ll spot images, posts, or videos of a famous figure endorsing some product. That’s what digital marketers call influencer marketing. Reports show that 57% of businesses use this marketing tactic to increase sales, brand visibility, and loyalty. It keeps gaining traction because it provides…

Personal branding is vital for professionals looking to showcase their skills online. It expands your network, raises your credibility, increases your perceived value, and helps you stand out from professionals offering similar services to you. Again, branding yourself needs some special tricks. You’ll need to create a captivating brand story and publish it on the right…

A blog is essential in the digital marketing sphere. It positions your business at the top search results, thereby generating traffic, conversions, and leads. The content on your blog will also educate clients and walk them through the buying process. But there is one thing that you will hardly hear—to reap the benefits, you’ll have…

California adults aged 21 can use marijuana for medical and recreational purposes legally. However, employers, especially those operating in the healthcare sphere, have been using drug-free workplace policies to restrict the use of marijuana amongst employees. Human resources in these sectors have the right to fire employees who use marijuana while in active employment. Also, the…

Choosing unique minimalist indoor plants is an uphill task. Reason? There are plenty of plants, and each has unique characteristics. So, if you lack a particular species in mind, we bet you will find it hard to narrow down to the best. To save you from the headache, this post has suggested some of the…

Law firms in New York are never created equal. Some collaborate with highly skilled attorneys with superb communication skills and years of experience. They offer aggressive defense to ensure that you get the best outcome out of litigation. Other legal firms are the complete opposite. They work with attorneys with fewer years of experience and…