Business

Though introduced in 2014, investing in NFTs became popular in 2021, when various celebrities announced that they had made millions by selling digital files like memes, tweets, and videos. For instance, in 2021, DJ Steve Aoki made $888,888 from his hairy token, Jack Dorsey sold a tweet for $2.9 billion, and Beeple sold a meme for $6.6 million. Since…

In 2019, I quit my job to start a business venture on Main Street. After a few months of operation, things went south. The coronavirus pandemic hit, and physical stores shut down as a measure to mitigate the spread. During the hard times, I began battling the worst case of hopelessness. I regretted quitting my…

Fear is a dream killer. It drains the energy you need to work towards realizing various dreams or goals. That’s what stops you from asking your boss for a promotion, starting a business, quitting a toxic marriage, or traveling the world. Harmless as it might appear, this phobia of success will make you abandon even…

Business analysts allege that artificial intelligence is one of the pillars that will make your business more acceptable in today’s economy. It improves customer relations and helps you tailor products that meet customer needs. This intelligent technology also improves marketing and enhances the security of customer data. The benefits brought forth by artificial intelligence will,…

Cryptocurrency trading is a rewarding investment when done right. But studies indicate that this trading sphere is unforgiving to less skilled traders. For instance, 95% of new traders focusing on Bitcoin lose money instead of making a profit. Furthermore, the studies reveal that most beginners who make a loss commit similar trading mistakes. They rely on…

Scroll down the feed of your favorite social media platform, and we bet you’ll spot images, posts, or videos of a famous figure endorsing some product. That’s what digital marketers call influencer marketing. Reports show that 57% of businesses use this marketing tactic to increase sales, brand visibility, and loyalty. It keeps gaining traction because it provides…

Personal branding is vital for professionals looking to showcase their skills online. It expands your network, raises your credibility, increases your perceived value, and helps you stand out from professionals offering similar services to you. Again, branding yourself needs some special tricks. You’ll need to create a captivating brand story and publish it on the right…

A blog is essential in the digital marketing sphere. It positions your business at the top search results, thereby generating traffic, conversions, and leads. The content on your blog will also educate clients and walk them through the buying process. But there is one thing that you will hardly hear—to reap the benefits, you’ll have…

California adults aged 21 can use marijuana for medical and recreational purposes legally. However, employers, especially those operating in the healthcare sphere, have been using drug-free workplace policies to restrict the use of marijuana amongst employees. Human resources in these sectors have the right to fire employees who use marijuana while in active employment. Also, the…