A blog is essential in the digital marketing sphere. It positions your business on top search results, thereby generating traffic, conversions, and leads. The content on your blog will also educate clients and walk them through the buying process.
But there is one thing that you will hardly hear—to reap the benefits, you’ll have to get your blog noticed by search engines. Otherwise, your target customers will hardly spot the informative content you spent several hours making.
Perhaps, that’s why you have heard so many people complaining that their high-quality content has never generated the required ROI. Given that, if you’ve just published your blog and want search engines to notice it, the following tricks will help.
5 Secrets to Get Your Blog Noticed By Search Engines
1. Promote the blog on social media
Posting great blogs on your site without sharing is akin to opening a shop on Main Street and failing to advertise it. A few customers passing by will notice it, and many potential clients will never know of that you run a good shop.
Therefore, don’t wait for search engines to determine your fate when you publish a great blog. Instead, promote it through various social platforms like Twitter, Tik Tok, Facebook, and Instagram.
Social sharing will place your blog in front of thousands of people using social media daily. In return, your blog will get more traffic which will act as a good ranking signal to search engines.
They will rank it higher than that of rivals who don’t promote their blogs on social media.
2. Get your on-site SEO right
Doubtlessly, on-site SEO is one of the major ways to get your blog noticed by search engines. It helps algorithms and crawlers understand what your content is about, and evaluate the value it would give readers.
With a weak on-site SEO game, Google, Bing, and other search engines will rank your content below that which is well optimized. On that account, if you don’t wish to see your blog hidden in low pages, get your on-site SEO right.
How? Start by using the keyword right. Use it once in the title, headings, Meta description, and in the first paragraph. Afterward, use the keyword and its variations naturally in the article. The keywords should make 1-2% of your article.
3. Reduce bounce rates on your blog
Search engines dislike blogs with a high bounce rate. It is a clear signal that your content is less helpful, or your site is spammy or hard to maneuver. Therefore, with a high bounce rate, search engine crawlers will conclude that your site is not worth ranking.
For that reason, if your blog registers a high bounce rate, fix it quickly. Ensure the content answers a user’s query in the best way possible. If the blog is long, include a table of contents to help visitors scroll down to the exact section they want.
You would also want to structure your website in way that lets visitors maneuver easily. You can access bounce rate statistics on Google analytics.
4. Spice up your content with visuals
Every blogger understands that high-quality and educative content is the key to getting your blog noticed by search engines. They are probably using this trick to outwit you, and other rivals.
But, there is one thing that most bloggers forget. People and search engines dislike plain blocks of text without visuals.
For that reason, if you want to stand out from competitors with great content, use the charisma of visuals to get an edge. Spice your content up with charts, photos, screenshots, infographics, and maps.
The visuals will increase the readability of your content. In return, your blog will experience low bounce rates, more traffic, and increased engagement rates. The two signals will prompt search engines to rank your blog on top of those with plain text.
5. Get backlinks to your blog
Blogs with several high-quality links are more likely to rank higher than those without. Why? Search engines assume that your content must be of excellent quality for other authors to use your website as a reference.
The engines will reward your efforts by ranking your blog high.
Therefore, get some backlinks if you want to get your blog noticed by search engines. Wondering how you would get them? Do guest posting. Find a site related to yours, and request the owner let you write a couple of articles for their site. Remember to include a link referencing your blog in those guest posts.
The Bottom Line
Blogs are valuable in the digital marketing space. They drive more traffic to your site, generate leads, educate customers, and enhance your authority. However, you can only achieve these benefits if you get your blog noticed by search engines. If it is your first time doing it, don’t fret. Promote your content, do a good on-page SEO job, get several backlinks, reduce bounce rates, and spice your content with visuals. Your blog will rank high gradually.